Latest UI/UX Design Trends That Will Rule 2021

What Is UI/UX Design?

Simply said, the first impression is the last impression and that is what gets created with a well-created UI/UX design. User Interface (UI) and User Experience (UX) are two fundamental pillars for creating a good design. These elements are meant to attract and connect the users as they visit any website/application. The primary focus of UI/UX is to drive a perfect balance between user satisfaction and the workability of the software.

An effective UI/UX means-

• Increased conversions and user affinity
• Effortless user onboarding
• Happy and loyal users, spending more time
• Competition knowledge gathering
• Getting noticed in the virtual world

15 Latest UI/UX Design Trends For 2021
Artificial Intelligence And Machine Learning:
Two big technologies – AI and ML have left no stone unturned in offering the best of their technical superiorities to the design elements. Designers now find it tough not to embed these qualities in their designs. UI and UX have both benefited big time and the year to come shall witness more of it, thanks to AI and ML.

Implementing AI and ML techniques have led to the personalization of services, clubbed with the automation of many activities. This personalization has enabled a higher conversion ratio with an enhanced user experience.

Owing to these cutting-edge technologies, users can connect better to the software portal, be it a website or a mobile application. It creates a high level of excitement for the users and encourages them to offer the best of business results.

Leveraging these advancements has helped designers and users in using quality time for the tasks involved rather than wasting time over effortless designs and navigations. Data now has become a crucial element for all, offering insightful perceptions and attractive design elements.

The Minimalistic Trend Is Taking Over:
Most times, simple and smart is the in thing and that is what UI/UX design trends call for. Minimalistic UI is in demand today – a look and feel that is not too cluttered with features and designs, a look that is simple and easy to understand, most wanted as a refreshing change to users.

With technology blending in well with the design, there are many variations that can be offered to users in terms of features, information, alerts, data, etc. That sometimes gets too much. The main essence of the design is lost, and users tend to lose their interest. The trend now is going towards a minimal approach that offers the most wanted attributes, understanding the user requirements as a primary input.

Designers have now understood that a good design does not imply showing all features at a time. The clutter that gets too much creates a sense of negativity for the visitors and that can be removed by using this minimalistic UI concept.

Being minimal does not mean being basic or compromising on quality and modern-day features. It means showcasing correct attributes at the right time and designing them appropriately.

Persuasive Storytelling Around Products Is Needed Now:
Merely understanding customer perception, likings and history does not suffice now. The coming year will need a step further – the creation of persuasive storytelling revolving around the product segment. Now that the trend has moved towards content, designers will have to create stories around products and showcase them on the sites/apps so that the users get more attracted.

Effective storytelling encourages users to create a proper connection with the products, get involved in purchasing products enthusiastically, and offer a transparent picture of their journey on the site. This way, the brand image gets built strongly, making the user feel more involved and satisfied.

Mobile-First Design Is the New Normal:
Though Mobile First Design has not been anything new, the coming time shall make it the normal way of operations. Looking at the trends, most searches and operations happen through mobile devices. Even Google has come up with ‘mobile-first indexing’ through which it emphasizes the need for a mobile-friendly, responsive design to work across all types of mobile devices.